Company information, risk profile, and partnership opportunities for insurers, brokers, investors, press, and government bodies.
Business & Company Information
Primary revenue stream. Users subscribe to Pro (R49/month) or Premium (R129/month) plans for advanced features. Free tier available for user acquisition.
Future revenue from certified financial literacy courses, webinars, and corporate training packages for employers and educational institutions.
White-label budgeting tools for banks, insurers, and employers. API access for financial institutions seeking to improve client financial wellness.
Future potential: aggregated, anonymised spending trend reports for retail and financial sector clients (fully anonymised, POPIA compliant).
We do not require an FSCA FSP license because we do not provide financial advice, sell financial products, or hold client funds. Our activities are software development and education — regulated under general company and consumer protection law, not financial services law.
We aggregate read-only bank data via Yodlee (a Nasdaq-listed, SOC 2 compliant provider). We do not store banking credentials. We hold transactional data and personal information under POPIA. Cyber insurance is recommended and being sourced.
We do not hold client funds. All transactions are subscription payments processed via secure payment gateways (PayFast / Stripe). No credit risk, no investment risk, no balance sheet exposure to client assets.
We explicitly disclaim the provision of financial advice in our Terms of Service. All educational content is general in nature and includes appropriate warnings. Users make their own financial decisions.
Primary demographic. Students, young professionals, and early-career entrepreneurs seeking their first budgeting tool.
Strong representation among young women managing household budgets, stokvels, and personal savings goals.
Strongest in Gauteng, Western Cape, and KwaZulu-Natal. Growing presence in Eastern Cape, Limpopo, and Mpumalanga.
Anyone who earns money in South Africa — from NSFAS students to senior professionals. No income limit. Our pricing (free during beta, R49/month Pro) is designed to be accessible regardless of income level.
Whether you're an insurer assessing our risk profile, an investor reviewing our deck, a journalist writing a story, or a government body evaluating our impact — we're ready to talk.